RBN Web Desk: The Morrisons Living is Giving campaign has been going strong this Ramadan to bring to life the spirit of the season, helping others. For the past 5 years, Morrisons has joined hands with its customers to help them give back to the community, and this year is the second year the campaign is running during the pandemic. Covid-19 has increased inequality and disparity in many parts of the world, making giving back even more essential.
The Living is Giving campaign makes it possible for customers to purchase their favourite iftar food packs to make delicious iftar and suhoor meals, while simultaneously helping others who are in need through the ‘Every Pack Gives Back’ programme.
This year Morrisonshas partnered with popular Asian food brands including Cofresh, Elephant Atta, KTC Foods, Badshah Basmati Rice, Pakeeza Mango Lassi, Madina Dates, Humza Basmati Rice, Rubicon Juice, Indus Chakki Atta and Shazan Foods to support CLIC Sargent – UK Children’s Cancer Charity in the fight against cancer. A percentage of the proceeds from all participating packs from these brands will be donated towards this cause.
“Morrisons Living is Giving is an initiative that promotes charity and kindness, which is the very essence of Ramadan. We want to make it easy for everyone to give back and support a good cause. And we want to play our part in helping make the lives of young cancer survivors better, with the help of our customers and partner brands.” States Noor Ali, World Foods Senior Buying Manager at Morrisons.
The Living is Giving campaign helps those who observe Ramadan fulfil an important pillar of the month, charity. However, this campaign is inclusive and for everyone. Anyone regardless of faith or culture can join hands with Morrisons and give back to the community.
This year, to promote even more giving back during the pandemic, we are running the #LivingIsGivingAppeal, which encourages people to create posts on social media that urge their followers to donate to their favourite charities. The idea is that through doing this people will experience the #JoyOfGiving and we will raise awareness about more causes that we can help out with.