Morrisons Tastes Success with ‘Living is Giving’ Campaign

RBN Web Desk: Morrisons’ Living is Giving campaign is a yearly charitable event that runs every Ramadan. This year Morrisons partnered with Rubicon Juices, Surya Foods, KTC Edibles, Sara Food International, Cofresh Foods, FUDCO, AIB Foods, Pakeeza Dairies, INDUS Foods, Shazans and Badshah Basmati for the Living is Giving Campaign. The campaign ran at all Morrisons branches and allowed customers to give back just by purchasing their favourite food packs, the price per pack was donated to CLIC Sargent to join them in the fight against cancer.

The campaign did very well this year in raising funds for this good cause and was widely publicised on radio, social media and the press. This year Morrisons’ Living is Giving Campaign stood alongside Morrisons’ Ramadan at Home initiative which also included Morrisons’ Ramadan Food boxes, allowing customers to get everything they need for their iftar and suhoor meals delivered to their doorsteps.

Popular media channels covered the campaign which helped generate thousands of views.

The Morrisons Ramadan Food Box, which was a vital part of Morrisons’ Ramadan at Home initiative also proved to be very popular.

Morrisons ended their Living is Giving Campaign with a very special Eid message, sharing a video illustrating the story of MunshiPremchand’s popular Eid tale Idgah, which perfectly highlights the importance of giving back and embodies the Living is Giving message. This video was extensively shared on social media and was promoted by popular Asian and Muslim influencers.

It is safe to say Morrisons’ ‘Living is Giving’ campaign has been a success this year. The total valuation of Morrisons’ Living is Giving Campaign from these promotions was a whopping £82,000. The campaign will be back again next Ramadan to help all give back to another noble cause.

Pic: Halifax Courier

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