RBN Web Desk: After a successful launch in London, Tolly Boy rice unveiled its campaign in Birmingham to celebrate the work of 20 Bangladeshi and African community groups from across the UK. The campaign—Spread the Joy with Tolly Boy—aims to contribute £26,000 to local charities among the communities that the company serves.
Representing the communities in Birmingham, the event was attended by Black Country Women’s Aid, West Bromwich African Caribbean Community Centre, and Bangladesh Women’s Association (BWA), and others. These organisations work on women empowerment, health and social care, and community integration.
The campaign, through the 20 participating charities, will highlight community service programmes like promoting wellbeing and elderly care, and education and uplifting of the underprivileged.
The campaign will end on 10 September. People can vote for a range of community projects by purchasing a promotional pack of Long Grain, Basmati, or Easy Cook rice variants from Tolly Boy. With each purchase, a number of votes will become available for the consumer to assign to their preferred cause. The charity with the highest number of votes will receive a £10,000 funding. The first runner-up receives £5,000, while the second will get £2,500. Each of the remaining groups will receive a £500 contribution for their community service activities.
Steven Perry from Tolly Boy said: “We have always supported our communities through various initiatives. This year, we will extend our contribution and help African and Bangladeshi communities integrate and flourish in the UK.”
Amina Chowdhury of BWA said: “Ever since Britain opted out from the EU, small charitable organisations like ours have fallen on hard times. It is encouraging to see that Tolly Boy has come forward to support small community groups.”