RBN Web Desk: Morrisons will once again be initiating their popular Living is Giving campaign in stores across the UK this Ramadan, to help promote the spirit of charity during the season of giving. The campaign is now in its fourth running and the charity Morrisons will be supporting this year is CLIC Sargent. Every year Morrisons joins hands with British Muslim families to cater for their Iftari and Sehri needs, however with the Living is Giving Campaign they go the extra mile to support the community in fulfilling an important virtue of this holy month–charity.
The Living is Giving Campaign is Morrisons’ unique way of encouraging all their customers to unite, give back to the wider community and support local charities. The campaign promotes inclusivity, allowing everyone to partake in the spirit of Ramadan regardless of faith. In joining the Living is Giving campaign, customers can help raise money that will contribute to CLIC Sargent’s mission, which is to provide the best possible care for young lives against cancer.
Morrisons has partnered with leading products such as Cofresh Snacks, KTC Flour, Rubicon Juices, Madina Dates, Badshah Basmati Rice, Laila Basmati Rice, Humza Samosas, IndusChupattyFlour, Pakeeza Mango Lassi, Fudco Almonds, and Shazans Foods this year to donate a portion of price per pack to CLIC Sargent to help win the fight against cancer.
Morrisons has found the perfect way to integrate giving back into the spirit of Ramadan so that by purchasing their favourite meal packs customers will simultaneously be helping other families in the process.
This year due to the current situation, the campaign encourages the community to observe Ramadan @ Home with their families and avoid public gatherings. Living is Giving items can be purchased online.
To add to the spirit of Ramadan, Morrisons has launched a unique ground-breaking initiative with the new ‘Ramadan Essentials Box’, packed with traditional and popular Ramadan staples! This box can be ordered online and will be delivered directly to customers’ doorsteps, so you can get all your essentials without leaving your house. Noor Ali, Morrisons World Foods Senior Buying Manager, said: “This box contains many of the products that will see our customers through Ramadan. Our food boxes are a lifeline for many customers at this very difficult time and are providing essential food to people that either cannot leave their home or struggle to reach the supermarket.”Do your part to help your community this Ramadan. Stay safe, stay home and give back with Morrisons.”